Content marketing & social media for dog businesses.
Hello, I'm Victoria. I create captivating marketing and social media content for R+ dog trainers, dog-friendly holiday cottages and other pet-related businesses. Let me help you stand out online and attract more paying customers.
Ex-magazine editor turned content marketing creator and social media manager.
Since starting my business in 2020, I've helped multiple five- and six-figure dog businesses to launch new ventures, grow their offering and scale their businesses both online and in-person.
Whether you are just starting out, or have been running your dog biz since before I was born, I am here to help you harness the power of content marketing and social media so you can focus on building a life and business you love.
DONE FOR YOU SERVICES
Social Media and Content Marketing Packages.
Whether you sell puppy training classes, leads and collars, dog-friendly holidays or dog treats, one way to drive sales is with increased website traffic.
This can be achieved in many ways, but content marketing and social media have proven to be the most effective and low-cost options for me.
Focusing on search engine optimisation can help ensure you show up exactly when people head to Google to look for what you're selling. A well-written blog post will not only establish you as a leader in your field, but if done with keywords in mind, it will also help boost this all-important SEO.
Social media is one of the best ways to get your brand in front of new and existing customers. It's not just about generating sales and pointing people to your website. It's also about developing relationships and showing off more about you and your brand.
Finally, while there are millions of users accessing Facebook and Instagram every day, not everyone is on socials. And anyway, you are the only person who sees all your content anyway. Email marketing is a great way to touch base and keep connected with customers in a more personal space.
While this all sounds straightforward, it is incredibly time-consuming - especially when you are trying to fit it around the work you do in your dog biz.
To stand out on social media, you need to publish consistently. To develop relationships on social media, you need to engage with other users. To make sales on social media, you need to have a concrete strategy in place.
It can be overwhelming to think about what to post each day, and for many, “asking for sales” in the right way is a challenge. And that’s just the social media aspect!
BUT… That’s where I come in.
As an experienced freelance journalist, former editor of a national magazine, and qualified public relations professional, I can help you to connect with customers through brilliant blogs, captivating captions and on-brand graphics. Freeing up your time and brain space so you can focus on doing what you do best in your business.
Packages from £400 pm.
What do you get? My monthly social media packages are bespoke to your business, but for most of my clients they include the following:
SEO-optimised blog post, with keyword research.
Email newsletter (not everyone is on social media, and even if they are, the only person who sees 100% of your content is you!).
An agreed number of Facebook and Instagram social media posts.
Captions written with strategic calls to action and sales messages added to every post.
Graphics designed or Reels created.
Hashtags researched and added for Instagram.
Content scheduled and posted.
Reactive engagement (some clients like to engage with customers themselves).
Why work with me?
I have a really high client retention rate - which I can only assume means that people love working with me. My current clients have all been with me since 2020. March 2023 is the first time my capacity has opened up since November 2021.
Don't just take my word for it. Here's what my done for you customers had to say about my services...
Victoria has been looking after my marketing, websites and social media since 2020. I’m so pleased I found her as I can always trust her to create relevant content for my gundog training and holiday cottage businesses, with minimal input from me.
As a dog owner, Victoria knows what sort of content fellow dog lovers will enjoy and engage with. She’s always there to listen to new business ideas I have too and I now couldn’t imagine running my business without her.
- Collette May, Completely Gundogs and Mid Wales Holidays
Victoria has helped me enormously with my marketing and social media.
Having a marketer with a personal interest in positive dog training is indeed a rare find and I would recommend her services to all my fellow canine professionals.