Ex-magazine editor turned content marketing creator and social media manager.
Since starting my business in 2020, I've helped multiple five- and six-figure dog businesses to launch new ventures, grow their offering and scale their businesses both online and in-person.
Whether you are just starting out, or have been running your dog biz since before I was born, I am here to help you harness the power of content marketing and social media so you can focus on building a life and business you love.
Whether you sell puppy training classes, leads and collars, dog-friendly holidays or dog treats, one way to drive sales is with increased website traffic.
This can be achieved in many ways, but content marketing and social media have proven to be the most effective and low-cost options for me.
Blogs
Focusing on search engine optimisation can help ensure you show up exactly when people head to Google to look for what you're selling. A well-written blog post will not only establish you as a leader in your field, but if done with keywords in mind, it will also help boost this all-important SEO.
Social media
Social media is one of the best ways to get your brand in front of new and existing customers. It's not just about generating sales and pointing people to your website. It's also about developing relationships and showing off more about you and your brand.
Email marketing
Finally, while there are millions of users accessing Facebook and Instagram every day, not everyone is on socials. And anyway, you are the only person who sees all your content anyway. Email marketing is a great way to touch base and keep connected with customers in a more personal space.
While this all sounds straightforward, it is incredibly time-consuming - especially when you are trying to fit it around the work you do in your dog biz.
To stand out on social media, you need to publish consistently. To develop relationships on social media, you need to engage with other users. To make sales on social media, you need to have a concrete strategy in place.
It can be overwhelming to think about what to post each day, and for many, “asking for sales” in the right way is a challenge. And that’s just the social media aspect!
BUT… That’s where I come in.
As an experienced freelance journalist, former editor of a national magazine, and qualified public relations professional, I can help you to connect with customers through brilliant blogs, captivating captions and on-brand graphics. Freeing up your time and brain space so you can focus on doing what you do best in your business.
What do you get? My monthly social media packages are bespoke to your business, but for most of my clients they include the following:
I have a really high client retention rate - which I can only assume means that people love working with me. The majority of my current clients have been with me since 2020. I have very limited capacity but please don't let that stop you from getting in touch.
Don't just take my word for it. Here's what my done for you customers had to say about my services...
' fill='rgba(255%2c255%2c255%2c1)' fill-opacity='0.7'/%3e%3cpath d='M5.94074 33.625C10.3492 32.7845 13.7715 30.9582 16.2078 28.1459C18.644 25.3336 19.8621 21.487 19.8621 16.6059V6.375H5.69214V19.1272H13.4981C13.5975 20.5819 13.3158 22.0203 12.6528 23.4426C11.4264 25.8347 9.18906 27.5317 5.94074 28.5338V33.625Z' fill='%23812a39'/%3e%3cpath d='M23.4516 33.625C27.521 32.7845 30.6801 30.9582 32.9289 28.1459C35.1777 25.3336 36.3022 21.487 36.3022 16.6059V6.375H23.2222V19.1272H30.4276C30.5194 20.5819 30.2594 22.0203 29.6474 23.4426C28.5154 25.8347 26.4501 27.5317 23.4516 28.5338V33.625Z' fill='%23812a39'/%3e%3c/svg%3e)
Victoria has been looking after my marketing, websites and social media since 2020. I’m so pleased I found her as I can always trust her to create relevant content for my gundog training and holiday cottage businesses, with minimal input from me.
As a dog owner, Victoria knows what sort of content fellow dog lovers will enjoy and engage with. She’s always there to listen to new business ideas I have too and I now couldn’t imagine running my business without her.
- Collette May, Completely Gundogs and Mid Wales Holidays
Victoria has helped me enormously with my marketing and social media.
Having a marketer with a personal interest in positive dog training is indeed a rare find and I would recommend her services to all my fellow canine professionals.
- Jill Thorpe, Develop Your Dog
Want to work with me? Please fill out the form...
